You said, we did: Stop Smoking

All primary care trusts in Birmingham undertook a consultation about Stop Smoking Services in 2009-10.

What was the consultation about?

Consultation, comprising of six focus groups, to find out barriers faced by smokers when trying to quit on their own and with NHS intervention and the main motivating factors to keep smoking /stop smoking.

Who was asked their views?

Patients who are smokers – half the group smoked 10-20 cigarettes per day and half smoked 5 -10 cigarettes per day.

What did people say?

The audience strongly disliked the control smoking held over them and the feeling of being unable to quit as well as becoming de-motivated by unsuccessful attempts to quit.

What was the result?

Results helped enable Stop Smoking teams to identify areas that were working, not working and also shape targeted social marketing campaigns that were run locally.