You said, we did: Breastfeeding

NHS Birmingham East and North undertook a breastfeeding consultation in 2009-10.

What was the consultation about?

The investment of services to support breastfeeding as part of the Local Child Health Strategy to reduce health inequalities.

Who was asked their views?

Women in deprived areas in Shard End, Sheldon, Stetchford and Yardley North, Kingstanding and Tyburn. Men who had fathered a baby in the last 12-18 months.

What did people say?

Respondents provided insight into reasons behind choosing whether to breastfeed or bottle feed. Practicality and sharing of childcare responsibilities were main reasons for bottle feeding, whilst the benefits of mothers’ milk and bonding were reasons given for choosing to breastfeed.

What was the result?

The views of the local people were used to shape the creative concept and delivery of the campaign to encourage women to breastfeed.