Give your baby the best start in life
Monday, February 14th, 2011
NHS Birmingham East and North is campaigning to encourage mothers to exercise their rights to feed their babies in public. As well as holding sessions for new and expectant mums, the campaign encourages businesses to become breastfeeding-friendly.
The campaign targets mums and businesses in east and north Birmingham where breastfeeding rates are low. Breastfeeding gives babies the best start in life and can help reduce the number of babies that are admitted to hospital. Mothers who start and continue breastfeeding can improve mother and infant health, and also prevent obesity, diabetes and cancer.
Free and informal sessions are being held at venues across east and north Birmingham to support new mums to:
- Prepare for those first moments together
- Understand what a baby’s needs will be
- Learn all about breastfeeding.
Businesses can show their support by achieving some simple quality standards and becoming a ‘Breastfeeding Friendly Business’.
By implementing these standards, a business can create a welcoming and supportive environment in which breastfeeding women will feel supported and valued.
Download some of the marketing materials below to show your support.
Marketing materials
Download and print the resources below to show your support for our breastfeeding campaign.
