Personal Information Promise
Information is a key asset in any organisation and should be treated with appropriate care and diligence. As a public body, NHS Birmingham East and North is entrusted with the personal information of many patients and stakeholders and it’s a responsibility we should all take very seriously.
While we have a legal obligation to protect personal information by the Confidentiality and Data Protection Policy, as a trust we want achieve best practice in all we do; hence the Personal Information Promise.
The Personal Information Promise is intended to help strengthen public trust and confidence in the way organisations handle their personal information. It is a clear statement from the very top of an organisation that it values the personal information entrusted to it and will put the appropriate resources in place to look after it. It also sends a clear signal to the staff in the organisation about the importance of looking after people’s personal information and that this is protecting personal information is taken very seriously at senior level.

